This article came from the Washington Post (I know, I was shocked too). Democrat strategists are wondering how did Trump capture the Latino vote. Apparently, we are not all interested in immigration and extreme liberal logic. Most Latinos are deeply religious and have strong cultural ties to family. This is what makes this faction unique. Latinos from other countries are coming from economically depressed areas and/or political situations that do not provide the same freedoms we Americans take for granted. They will work hard to ensure those rights and freedoms will not be taken away and Democrats are having a problem with shaping their messaging.
For more of the article, this piece from David Byler of the Washington Post will shed more light.